Acquiring An Added Edge
Every author's dream is to successfully publish a book. Authors spend years pursuing this dream, a life aspiration into which they pour their hearts and minds. Many think that after a publisher has agreed to publish the book, the majority of hard work is done. Actually, that is when the hard work begins in earnest - marketing and promoting the book. (read entire article)

Bringing Life to an "Old" Book
Just as the value of a new car depreciates the moment you drive it off the lot, a book is considered "old" as soon as the publication date hits for media coverage. Or is it? It is true that there are several publications that require a book to be reviewed prior to its publication date. However, simply because you've missed the first round of publicity doesn't mean you've lost out completely. (read entire article)

Oprah, I'm On My Way!
I don't think I have had a literary client yet that didn't utter the words, "I want to be on Oprah." The unfortunate reality for them, as well as many others, is that they have a better chance of being struck by lightening. Although the mere mention of a book from Oprah will indeed catapult authors headfirst into success virtually overnight, it is not the only way to get noticed. (read entire article)